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SEO strategy from operators who have done it.
Senior operators who built and ran search programs at Zillow, Zapier, Figma, and Airtable, working inside your team.
Senior operators, on your team.
Every engagement is led by a senior operator, with Matt and Derek involved throughout. Strategy and delivery from the same people, start to finish.
About Pike
Matt Bowersex-Zillow and Zapier
Derek Sakamotoex-Figma, Zillow and Airtable
We built and led SEO by owning the results.
Combined, we've spent nearly two decades in-house, accountable for over a billion annual visits and more than a hundred million URLs across international markets. The measure was always impact, never the number of ideas.
At that scale, SEO stops being a channel beside the product and starts existing as the product, exposed to search. So we learned to work like a product team: write the requirements, own the roadmap, and ship.
20+
years in-house combined
100M+
annual visits at Zillow
100M+
URLs launched
What in-house SEO taught us.
Five rules we bring to every engagement.
Start where you are unblocked.
We map the whole product surface first: what already ranks, what could, and what is not waiting on a rebuild or a legal review. That is where the quick wins are, and where we start.
Bet on what scales.
One great page is a win, but a template that turns your data into ten thousand of them is a program. We look for opportunities that compound.
Build where the product is already strong.
Search rewards authority and depth that you already have. We look for the data, inventory, or expertise your competitors cannot copy, and build pages on that.
Requirements are the strategy.
We do not hand over a deck and wait. We write the PRDs, define the templates, and sit with engineering until the scope is clear.
Stay through launch.
A launch without measurement is just a guess. We define the success metrics with you up front, QA what ships, and track the results against them until the next move is clear.
What working with us looks like
Senior operators on your team, from the first call to the first result.
- Start
A roadmap you can act on.
We start with your data, your product, and your constraints, and come back with a prioritized list of what to build, why, and what it will take.
- Who
Senior operators, not a delivery team.
Your work is led by a senior operator from our team, with Matt and Derek involved throughout. Whoever writes the specs is the person in your standups. No handoffs.
- Team
Embedded in your team.
We work in your channels, so your team has direct access to us. A weekly standup keeps everyone in lockstep, and we meet ad hoc whenever a decision or blocker needs it.
- Shape
Lead it, or join your team.
We can own the SEO program outright, or embed alongside your existing lead to add seniority and capacity. Either way, we are accountable for what ships.
Built from proven SEO playbooks.
Tell us where search growth is stuck. We will tell you what we would build first.