Pike

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Content that starts with the product, not the keyword.

Most content programs start in a keyword tool. Ours start with your customer, your product, and what you do better than anyone.

Senior operators, on your team.

All of our work is done by a senior operator, with Matt and Derek involved throughout. And then strategy and delivery from the same people, start to finish.

About Pike
Matt Bowers

Matt Bowersex-Zillow and Zapier

Derek Sakamoto

Derek Sakamotoex-Figma, Zillow and Airtable

Keywords tell you what people type. They do not tell you what to write.

For nearly two decades we wrote, built and measured SEO content at some of the best content companies in the world. The pieces that moved the numbers were never the ones with the highest search volume. They were the ones that answered a real buyer’s real question with something only our brand could provide.

So we do the work in order: first understand who buys and why. Next, figure out where the product is strongest. Then, and only then, go find the demand that matches. It is slower to start and faster to results.

How we build a scalable content program.

01

Understand the buyer and the product.

Before a single keyword, we learn who actually buys, why they choose you, and where the product is strongest. That tells us where your buyers are already searching, so we can put the product in their path.

02

Find the demand that matches.

We research what your buyers search for and compare that to what your product does well, then focus on the topics where you can be the best answer.

03

Build the roadmap.

Our plan is usually fewer, deeper pages, sequenced by impact and effort. We want every piece to have a target customer before it is briefed.

What you get

  • Content roadmap
  • Briefs your writers or ours can build from
  • Success metrics agreed up front
04

Execute and iterate.

We brief, write, edit, fact-check, and publish. Then we measure against the targets we set and refresh when appropriate.

What you get

  • Published pages in your CMS
  • Monthly performance read
  • Refresh and iteration plan

What we write.

We can write in various formats, chosen by what the buyer needs.

Guides and how-tosThe questions your buyers ask before they know your name.
Comparison and alternativesOwn the “X vs Y” and “best tools for Z” pages, or someone else will.
Use-case and solution pagesOne page per job-to-be-done, built from real product data.
Product-led tutorialsShow the product doing the work.
Data studies and reportsPublish what only you know. AI loves these and people will link to them.

Proven playbooks. Repeatable results.

Tell us who buys from you and why. We will tell you what to write next.

Talk to us→