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Built in-house. Now on your team.
Who is Pike? Pike is a small team of senior operators that have spent years building some of the most-visited products on the internet. We work embedded in your team, and we are accountable for what ships.
Why Pike exists.
We started Pike because the companies we admired kept hiring agencies for a job that needed operators: people who can write the requirements, sit in the standups, and get the work through engineering, legal, and leadership. That is what we did in-house. It worked for us. It is what we do now for our customers.
The team.
Everyone at Pike has run organic growth in-house, at scale, with their name on the number.
Matt Bowers
LinkedInCo-founder
Matt built Zillow’s SEO program from the ground up, scaling it to over 100 million monthly visits, and later led Zapier’s program to a 6x traffic increase (900K → 5.4M). He co-founded Pike after years advising founders and CEOs at companies like Pixelcut, Fitbod, and Tomo on organic growth.
Roles held
- ZapierHead of SEO
- ZillowDirector, SEO
- Pixelcut, Fitbod, Tomo and moreAdvisor
Derek Sakamoto
LinkedInCo-founder
Derek co-founded Pike after nearly two decades building organic growth in-house, most recently as Head of SEO & AI Search at Figma. He also established Airtable’s first SEO program, driving 100%+ year-over-year organic growth, and led Figma to 10x growth in non-branded traffic (400K → 4.5M), with eight years at Zillow Group before that.
Roles held
- FigmaHead of SEO & AI Search
- AirtableHead of SEO
- ZillowDirector, SEO
Kirti Sharma
LinkedInGrowth Lead, SEO & AI Search
Kas leads organic growth at Pike, spanning SEO, AEO, CRO, and content. Before Pike, she led full-funnel web strategy at Warner Bros. Discovery across SEO, AI Search, product, and platform, driving 2B+ sessions and $30M+ in annual revenue. She spent five years at Zillow scaling technical and programmatic SEO, with earlier SEO leadership at Overstock and Hayneedle.
Roles held
- Warner Bros. DiscoveryWeb Strategy Lead
- ZillowPrincipal Technical & Programmatic SEO
- Overstock, HayneedleSEO Lead
Where we built it
How we work.
Four things that are true of every engagement.
Embedded, not adjacent.
We work in your Slack, your Jira, and your roadmap reviews. A weekly standup at minimum, ad hoc whenever a decision is waiting.
Senior, start to finish.
Every engagement is led by a senior operator, with Matt and Derek involved throughout. The people at Pike who write the strategy execute and ensure that it ships.
Requirements, not recommendations.
We do not hand over a deck and wait. We write the PRDs, define the templates, and meet with engineering until the scope is clear.
Measured against targets we set together.
Success metrics are agreed before we build. We QA what ships and then track and report the results.
Organic growth strategies that just work.
Tell us where growth is stuck. We will tell you what we would build first.