Pike

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Authority turns into AI citations.

AI assistants answer with the sources they trust. We make you one of them, by earning links and mentions from the places that already decide your category.

Senior operators, on your team.

Every engagement is led by a senior operator, with Matt and Derek involved throughout. Strategy and delivery from the same people, start to finish.

About Pike
Matt Bowers

Matt Bowersex-Zillow and Zapier

Derek Sakamoto

Derek Sakamotoex-Figma, Zillow and Airtable

For authority, links used to be the entire game. With AI Search, they’re just part of it.

For nearly two decades authority meant backlinks, and the industry built an outreach machine to get them. That machine is still running, but search engines have spent a decade learning to ignore most of what it produces.

AI assistants weigh mentions, citations, and consensus across the web, not just links. The most important thing is now whether the web agrees you are the answer.

Three levers we can pull

01

Create

Publish something worth citing. We design original research and data studies from the numbers you already have, run the analysis, and package the findings so journalists, analysts, and AI assistants can quote them.

  • Data studies and original research
  • Benchmarks and industry reports
  • You supply the data, we do the rest
02

Engage

Show up where your category gets decided. Reddit and the communities your buyers trust, with real answers from real people. We coach your team and post alongside them; no astroturf.

  • Reddit and community presence
  • Thread and subreddit mapping
  • Your team and ours, in the open
03

Outreach

Make the web agree on who you are. Clean entries on reference sites and the knowledge graph, plus internal linking that carries authority to the pages that need it.

  • Knowledge graph and reference sites
  • Entity and structured data
  • Internal linking and site architecture

How we measure

We care about three numbers, and we track them from the beginning

Source saturationWe might see hundreds or thousands of URLs cited by assistants. How many of them mention your brand?
AI citation shareHow often assistants cite you when asked about your category, versus the alternatives.
“How did you hear about us” surveysThis is still the best way to track attribution for conversions.

What working with us looks like

Same senior operators as our SEO and content work, aimed off-page.

  1. Start

    An audit of what the web says about you.

    We map who links to you, who mentions you, what assistants cite when asked about your category, and where the gaps are.

  2. Who

    Senior operators, not an outreach team.

    Your work is led by a senior operator from our team, with Matt and Derek involved throughout.

  3. Cadence

    Embedded in your channels.

    We work in your Slack or via email, send regular updates, and meet ad hoc when a study or a thread needs a decision.

  4. Shape

    Standalone, or alongside SEO and content.

    Authority Building runs on its own or as the off-page half of a wider program. Either way, we are accountable for what gets earned.

Let us help you become the source.

Ask an AI assistant who leads your category. Then tell us what you wish it had said.

Talk to us→