Home/Playbooks
Pike Playbooks: How we built it.
High-level playbooks from the programs we ran in-house. What we saw, the bet we made, what shipped, and what it moved.
SEOFigma
How we built SEO at Figma.
Non-branded organic traffic 10x, from 400K to 4.5M monthly sessions, by treating SEO as product work.
Read the playbook →
All playbooks
4 playbooks
Programmatic SEOZillowComing soon
Scaling programmatic SEO to 100M monthly visits.
Location and listing pages built from Zillow’s own data, at quality, at scale.
By Matt Bowers
Programmatic SEOZapierComing soon
Integration pages that grew traffic 6x.
App-to-app pages from 900K to 5.4M monthly visits.
By Matt Bowers
SEOAirtableComing soon
Starting an SEO program from zero.
Airtable’s first SEO program and 100%+ year-over-year organic growth.
By Derek Sakamoto
Built from proven SEO playbooks.
Tell us where search growth is stuck. We will tell you what we would build first.