Pike

Home/Generative engine optimization

Good SEO is good GEO.

AI assistants cite the same things search engines rank: clear structure, real depth, and pages that answer the question. We build for both at once.

Senior operators, on your team.

Every engagement is led by a senior operator, with Matt and Derek involved throughout. Strategy and delivery from the same people, start to finish.

About Pike
Matt Bowers

Matt Bowersex-Zillow and Zapier

Derek Sakamoto

Derek Sakamotoex-Figma, Zillow and Airtable

The channel is different but the work is not.

Generative engines do not invent sources. They retrieve them, and they retrieve the pages that already rank in search: well structured, authoritative, specific, and fast. Every AI answer about your category is assembled from pages someone shipped, whether it’s on your site or another one.

At Pike, we don't offer AI search by itself because it is actually the same SEO roadmap with a wider target. The pages we build to rank are the pages that get cited, and we measure both.

Three levers, one program.

Authority is built in more places than your domain.

01

Publish

Make your site the primary source: docs, data, integrations, comparisons, structured for machines to quote.

02

Participate

Be present where buyers decide. Reddit, communities, forums. Real answers from real people on your team, not astroturf.

03

Earn

Get cited by the sites AI already trusts: reviews, listicles, reference entries, press. Put your data in their hands.

What working with us looks like

The same engagement as our SEO work, with the AI layer built in.

  1. Start

    Find out how AI already describes you.

    We audit what ChatGPT, Perplexity, Gemini, and Google AI Overviews say when asked about your category, your product, and your competitors, and where the answers come from.

  2. Who

    Senior operators, not a delivery team.

    Your work is led by a senior operator from our team, with Matt and Derek involved throughout. Whoever writes the specs is the person in your standups.

  3. Cadence

    Embedded in your channels.

    We work in your Slack and your roadmap reviews, hold a weekly standup at minimum, and meet ad hoc when something needs a decision.

  4. Shape

    Lead it, or join your team.

    We can own AI-search alongside SEO, or embed with your existing lead to add the AI layer. Either way, we are accountable for what ships.

One roadmap. Optimized for both engines.

Tell us what AI says about you today. We will tell you what to build to change it.

Talk to us→